Name: Profit From the Core: A Return to Growth in Turbulent Times (en Inglés)
Price: 39340.00 CLP
Availability: InStock
Author: Zook, Chris ; Allen, James
ISBN: 9781422131114

portada Profit From the Core: A Return to Growth in Turbulent Times (en Inglés)

Formato

Libro Físico

Autor

James Allen

Chris Zook

Editorial

Harvard Business Review Press

Año

2010

Idioma

Inglés

N° páginas

178

Encuadernación

Tapa Dura

Dimensiones

24.1 x 16.6 x 1.9 cm

Peso

0.39 kg.

ISBN

9781422131114

ISBN13

9781422131114

N° edición

Categorías

Gestión financiera de las sociedades
Estrategia empresarial
Emprendimeinto

Profit From the Core: A Return to Growth in Turbulent Times (en Inglés)

James Allen (Autor) · Chris Zook (Autor) · Harvard Business Review Press · Tapa Dura

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Profit From the Core: A Return to Growth in Turbulent Times (en Inglés)"

When Profit from the Core was published in 2001, it became an international bestseller, helping hundreds of companies find their way back to profitable growth after the bursting of the Internet bubble. The 2007 global financial meltdown reaffirmed the perils of pursuing heady growth through untested strategies, as firms in industries from finance to retailing to automobiles strayed too far from their core businesses and suffered the consequences. In this updated edition of Profit from the Core, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn--and that a strong core will be the foundation for successful expansion as the economy recovers. Based on more than ten years of Bain & Company research and analysis and fresh examples from firms responding to the current downturn, the book outlines what today's executives and managers need to do now to revitalize their core, identify the next wave of profitable growth, and build on it successfully. Zook and Allen explain how companies can: Develop a strong, well-defined core and use it to establish a leadership positionFollow the golden rule of strategy: discourage competitors from investing in your coreAssess whether your core is operating at its full potentialUncover hidden assets in your core that provide the seeds for new growthFind a repeatable formula to apply core business strengths in adjacent marketsBuilding on powerful and proven ideas to meet today's formidable business challenges, Profit from the Core is the back-to-basics strategy field guide no manager should be without.