Name: The Medici Effect, With a new Preface and Discussion Guide: What Elephants and Epidemics can Teach us About Innovation (en Inglés)
Price: 29360.00 CLP
Availability: InStock
Author: Johansson, Frans ; Amabile, Teresa
ISBN: 9781633692947

portada The Medici Effect, With a new Preface and Discussion Guide: What Elephants and Epidemics can Teach us About Innovation (en Inglés)

Formato

Libro Físico

Autor

Frans Johansson

Prefacio de

Teresa Amabile

Editorial

Harvard Business Review Press

Año

2017

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

Dimensiones

20.8 x 13.7 x 2.0 cm

Peso

0.25 kg.

ISBN13

9781633692947

Categorías

Psicología cognitiva
Estrategias para la toma de deciciones empresariales

The Medici Effect, With a new Preface and Discussion Guide: What Elephants and Epidemics can Teach us About Innovation (en Inglés)

Frans Johansson (Autor) · Teresa Amabile (Prefacio de) · Harvard Business Review Press · Tapa Blanda

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Reseña del libro "The Medici Effect, With a new Preface and Discussion Guide: What Elephants and Epidemics can Teach us About Innovation (en Inglés)"

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.Clayton M. Christensen, bestselling author of The Innovator's Dilemma, has described The Medici Effect as one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field.Now with a new preface and a discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, The Medici Effect is a timeless classic that will help you reach your innovative peak.