Name: Buy-In: Saving Your Good Idea From Getting Shot Down (en Inglés)
Price: 27250.00 CLP
Availability: InStock
Author: Kotter, John P. ; Whitehead, Lorne A.
ISBN: 9781422157299

portada Buy-In: Saving Your Good Idea From Getting Shot Down (en Inglés)

Formato

Libro Físico

Autor

John P. Kotter

Lorne A. Whitehead

Editorial

Harvard Business Review Press

Año

2010

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Dura

Dimensiones

21.1 x 14.7 x 2.3 cm

Peso

0.32 kg.

ISBN

1422157296

ISBN13

9781422157299

N° edición

Categorías

Técnicas de gestión empresarial
Comunicación y presentación empresarial

Buy-In: Saving Your Good Idea From Getting Shot Down (en Inglés)

John P. Kotter (Autor) · Lorne A. Whitehead (Autor) · Harvard Business Review Press · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Buy-In: Saving Your Good Idea From Getting Shot Down (en Inglés)"

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By inviting in the lions to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including: - Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten. - Confusion: They present so much data that confidence in your proposal dies. - Fearmongering: Critics catalyze irrational anxieties about your idea. - Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.