Name: words that work,it´s not what you say, it´s what people hear (en Inglés)
Price: 18940.00 CLP
Availability: InStock
Author: Luntz, Frank
ISBN: 9781401309299

portada words that work,it´s not what you say, it´s what people hear (en Inglés)

Formato

Libro Físico

Autor

Frank Luntz

Editorial

Hachette Books

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Blanda

Dimensiones

20.4 x 13.5 x 2.4 cm

Peso

0.31 kg.

ISBN

1401309291

ISBN13

9781401309299

Categorías

Comunicación y presentación empresarial
La oficina y el lugar de trabajo

words that work,it´s not what you say, it´s what people hear (en Inglés)

Frank Luntz (Autor) · Hachette Books · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "words that work,it´s not what you say, it´s what people hear (en Inglés)"

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.